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Mobile Marketing, say what?
Each year needs its trends. As for marketing there lately is a lot of attention directed towards mobile marketing. Mobile Marketing provides new, unknown possibilities for marketeers. Yet we often...
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RTL experiments with mobile interactivity
TV channel RTL has worked with IT company Comsys to integrate mobile applications into their TV programs. Viewers can use their (UMTS) mobile phone to go backstage in a program or to upload one of...
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Ster uses GSM for interactive marketing
The ‘Ster’, provider of publicity time slots on the national Dutch TV channels, will use the mobile phone to incorporate interactivity into TV marketing campaigns. TV commercials will carry a specific...
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Mobile Marketing in France
The French JourdnalDuNet has an interesting article on some Mobile Marketing strategies used in France. Bluetooth Marketing Bluetooth technology can be used for Interactive Marketing. For example, you...
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Facebook Connect available for iPhone
Facebook has announced that their Facebook Connect service is now available for the Apple iPhone. This means that developers of iPhone applications can now integrate a social component. In times when...
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